Past Experience
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Past Experience –
Monica Vinader
Copywriter
March 2023 – July 2026
Joined as Monica Vinader’s first in-house Copywriter. Spent 3+ years as the brand's sole writer, responsible for defining, evolving and owning the tone of voice across every touchpoint, balancing warmth, wit, luxury and substance from international out-of-home campaigns right down to product descriptions.
Created and maintained copy guidelines. Partnered with channel owners on A/B testing, using performance insights to shape copy that not only engaged, but converted. Explored and integrated AI tools to streamline workflows, sharpen thinking and make better work, faster.
Boden
Midweight Copywriter
June 2021 – March 2023
Spent just shy of 2 years writing for Boden, collaborating with the Senior Copywriter and Head of Copy across all channels and customer-facing touchpoints. Moved seamlessly between brand-building storytelling (monthly catalogues and social captions) and sales-driving moments (Black Friday, Summer Sale, abandoned cart flows).
Dog-friendly office a definite perk. Tone of voice a privilege to run with.
Boots
Midweight Copywriter
April 2019 – May 2021
Spent 2+ years at Boots’ in-house agency, The B-Hive, working with Client Managers to craft CRM copy for brands including Fenty Beauty, Ole Henriksen, MAC and Lancôme.
Researched and wrote for the Health & Wellness Hub, liaising with Legal Services and the Chief Pharmacist’s Office to keep content accurate and compliant.
Mco Beauty
Freelance Copywriter
Ad Hoc
Initially brought on to support the brand’s UK launch with a disruptive campaign fronted by GK Barry. Since then, collaborated on major campaigns alongside the Creative Director – helping to shape concepts before bringing them to life through copy.
Sports Direct
Assistant Web Content Writer
October 2018 – April 2019
Fresh-faced out of university. Crafted product descriptions for Sports Direct, House of Fraser and Flannels, leaning into the quality and materiality of each product.
Mark Hill
Freelance Copywriter
Ad Hoc
Freelance support on an ad hoc basis across SEO blog content, product descriptions, and product packaging.
Education
University of Lincoln
English (Bachelor of Arts): 1st
Friesland Sixth Form
A Level English: B
A Level Media: B
A Level History: B